The long process behind his numerous creation is presented through sketches, drawings and prototypes of the domestic interior section. Vito Noto, WMF Wüttembergische Metallwaren Fabrik GmbH 1985.
Starting from the archetypal shapes of circle, sphere and cone, the designer developed a system for conviviality, as the centrepiece becomes a platter by lifting the circular portion. Noto conceives home design objects by paying attention to the crucial aspects of formality and functionality like in the best-known Centerpiece Cone for WMF. In Vito Noto’s poetic, looking at the wall with non-ordinary clocks, a gesture that usually required a fraction of a second, demands more attention. Vito Noto wants to reverse the canonic method in order to dedicate more time to reflecting when we look at everyday objects. Usually, people look at clocks through a coded system learned at school and internalized a method taken for granted. The exhibition welcomes the visitors with a wall of nine non-canonical clocks, one of them (Mega Tac Tic, 1989) tells the time counterclockwise but it’s impossible to notice it until we spend more than one second looking at it. For Noto, deconstructing the meaning of ideas means rethinking how to do something in order to reconstruct what we should do. The exhibition’s title reflects the importance of ideas in relation to time punctuating the reality in which we live and think.
The meaning of ideas,” retraces the designer’s creative and professional achievements since his education at Milan Politecnico where he met, among others, Max Huber, Achille Castiglioni, and Bruno Munari.ĭiscipline and the rational organization of obstacles are the main characteristics of his work that emerge from the many design objects, prototypes, technical drawings, logotype studies, stamps, and industrial machinery featured in the show. museum in Chiasso, at the southern tip of Switzerland and only one hour by train away from Milan, has brought together two hundred objects covering more than forty years of his career. What lies behind ideas? Discovery, process, meticulous attention, time, and an original point of view are just some of the elements behind visions that unfold from multiple perspectives.ĭesigner Vito Noto has dedicated his career to research and “a continuous questioning to find innovative answers applied to design in the world of ideas,” said Nicoletta Ossanna Cavadini who, together with Mario Piazza, curated the first anthological exhibition of the Italian designer.
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